The I.O.I. Company Industrie Ottiche Italiane was founded in Turin in 2004 by dynamic entrepreneurs with the know-how achieved after over ten years of experience in the specific optical sector.
The company was founded with the aim of achieving the highest level of specialization in the production of pre-assembled reading glasses for the correction of simple presbyopia and market leadership. These objectives were achieved thanks to a preventive phase of study of the competitors in the sector and analysis of the products on the market, with the aim of creating glasses with the best quality-price ratio in this sector. Furthermore, particular attention was dedicated to the analysis of the fashion and customs phenomenon which, even in the eyewear sector, increasingly influences consumer choice.
For these reasons the I.O.I. glasses they present very particular characteristics compared to the production currently placed in this specific market sector. During 2012, the I.O.I. Company has also entered the sunglasses market for men, women and children, with glasses designed in line with the latest fashion trends. There are now over a dozen brands for which the I.O.I. Company. is the owner. Brands that are leaders in their respective sales channels: pharmacies, opticians, bookshops, newsagents, stationery shops, supermarkets, tobacconists, hardware stores and service areas.