Bologna - Kit of 24 Reading Glasses

Gian Marco Venturi entered the "Gotha" of Italian fashion with the discretion of a gentleman of ancient heritage. However, the characters of fashion are formed by the elements of those who invent and create it. And Venturi, a man in a tie and waistcoat, silk shirts, shoes made of the finest leathers, personally reflects the image of his fashion.

A look from which they branch out the lines it creates.

The peculiarities that have placed Venturi among the trendy stylists are always projected to the future. They capture the desire for novelty of potential consumers by giving new lines, new details, new color combinations to the garments.

All this is creation that becomes stylism.

Gian Marco Venturi transferred the typically sartorial creativity of the exclusive model to industrial production, thus creating a perfect balance between quality and price. Graduated in economics and commerce, to please his parents, he had a passion for fashion since he was very young, also attending the Textile Institute of Prato.
After graduating, with a friend he created the first models in jeans fabric. Lebole was the first to make proposals to him which he did not accept, preferring to preserve autonomy of orientations. He then granted his collaboration to some large clothing industries, and then passed his designer signature to the knitwear collections of Marcko's Alexander, to the pret-a-porter for Erreuno and to the leather garments of Sader's.
In 1979 he made his debut with his own Pret-a-porter, dynamic that appeals to critics and the public. His first men's collection presented in Milan in the summer of 1980 met with a success that encouraged him to make his debut in the following season, even with a women's collection. In these beginnings there are all the salient connotations of his style: search for unusual precious fabrics, trend of volumes, precision of cut, accuracy of finishing.

The growth of his firm from that moment is very rapid.

In 1985, Gian Marco Venturi became S.p.A. and began to produce, in addition to pret-a-porter, sportswear and underwear, men's shirts, ties, stockings, leather goods, jewelery, perfumes and eyewear. In addition to the three single-brand boutiques in Japan and the 12 franchised stores, Gian Marco Venturi concluded exclusives with “Swank Shop” in Hong Kong and Taiwan, “Man and His Woman” in Singapore.
Furthermore, Gian Marco Venturi products were distributed in more than 500 points of sale in Italy and abroad, among the most qualified in terms of image and prestige. Venturi declared the ideal man and woman for her type of fashion: Rupert Everett for her natural elegance and her very European class and Charlotte Rampling because she is a chic woman, despite being gifted with an accentuated femininity to which the years have added a new and more subtle charm. Although Milan is the city that has expanded its operational space, Florence remains its city to return to. As soon as he can, he runs to Florence to take care of his plants. In fact, plants inspire his chromatic sense. Florence is sometimes considered a provincial city but only in this city new trends were detected at least six months ahead of other cities.

It is a small but international city.

The Venturi man is a man of 30/35 years, he is attentive to fashion but does not get involved in excesses, for him the quality of the fabric, the tailoring and functionality play a decisive role. The Venturi woman prefers a look with clean lines, attentive to the flow of fashion, without ever getting involved in what is excess, therefore simply elegant and classy. Summarizing the stylistic product created by Venturi both in clothing and in all accessories, it is development and evolution, always devoid of unnecessary trappings that can characterize fashion in its changes. Venturi's favorite colors are pure colors par excellence, namely white, black, red.
This is how the world of Gian Marco Venturi grows and spreads, which for over thirty years has been configured with a style that is always current and winning.
Today, Gian Marco Venturi products focus on classic and casual clothing, accessories, shoes, leather goods, sleepwear, underwear, swimwear, home furnishings, perfumes and eyewear. Reading glasses and sunglasses produced today by Industrie Ottiche Italiane with the same "sartorial" creativity, accuracy in the finishes, clean lines, in line with the latest fashion trends but without excesses, continuing the classic, refined, elegant and class of the great designer.